Blog

Baruch  Hashem, as my daughter graduates high school, I reflect upon how far she has come and how advanced Aqua Modesta has become. My daughter had just entered first grade, and my line had just been born. She is the "raison detre" behind my line and the push for whom I continued the process despite its various challenges over the years.

Aqua Modesta, the original modest swimwear for ladies and girls, has revolutionized the clothing industry. It was all so overwhelming at first. As my lawyer put it, no business had gone through as much trouble in their first year as ours had. My Rabbi explained that anything significant will have many obstacles before fruition. Ours did enough to fill up the pages of a great read as I entered my first store to sell to, being mocked and laughed at by the woman buyer for creating this modest line. I told the buyer of this store in Boro Park, NY, that if they did not wish to carry the line, I would go direct to their customers and sell to them. They replied mockingly: "How can you be so sure that it will sell?". I replied:" Any idea from G-D is bound to succeed." They replied: "Because I was so audacious, they would give me an initial order, and if it sold a year from that date, the line would be copied by them. I took my chances and replied: "The entire line will sell, but should they decide to copy it, they would not succeed as the idea did not come to them but to me." 

Indeed, they did sell through that season, but when they attempted to copy and sell it, they failed the following year. Throughout it all, I felt G-D's divine providence. My creator overpowered obstacles by obstacles and cleared the path for me to do his work. Although I was an experienced designer, my business acumen was all too fresh. Being somewhat naive did not serve me, and I had to quickly learn the business side of fashion. I am immensely grateful to G-D for giving me the idea of designing a modest swimwear line for ladies and girls. 

Where would any of us be without gratitude? Throughout all these years, I witnessed big and small miracles daily in my professional and personal life. I cannot thank G-D enough and the customers who have supported me. The customers ranged from all ages, who graciously tried and enjoyed a new line of fashion they had never heard of before. I thank all those behind the scenes, the factory owners, sewists, pattern makers, graders, and fabric suppliers, for giving me their time, patience, hard work, and much guidance over the years. Thank you for making Aqua Modesta the brand name trusted and loved in modest swimwear and sportswear. 

As our line is produced in the USA, I have come to know some of the finest and hardest-working people in the fashion industry. Contributing to the country where I grew up and received my education gives me deep pleasure and satisfaction. Aqua Modesta has allowed me to serve so many of G-D's children and elevate them by dressing them modestly at beaches, pools, camps, cruises, and anywhere they went for a swim. It was the highlight of my design career, combining my love of Judaism and fashion into this incredible, unique line—an idea whose time had come. I hope to continue to serve you and create more styles for you to enjoy in all water activities and sports for many more years!